AI is transforming every industry. Customers and other stakeholders increasingly value organisations that remain accessible, accountable and committed to investing in people.
We're not anti-AI. Most organisations use AI to work faster and serve people better. But adoption has outpaced accountability. Customers can't always tell when they're talking to a person or a model. Employees don't always know how decisions about them are made. And promises about human support are often untested until something goes wrong.
Verification gives businesses a credible way to show they've built AI adoption on a foundation of transparency, access, and accountability—and gives customers, employees, and investors a quick, trustworthy signal of that commitment.
What we verify:
Transparency
People can tell when they're interacting with AI, and understand what it does and doesn't decide.
- Clear disclosure of where AI is used in customer-facing and decision-making processes
- Plain-language explanation of what AI does and doesn't decide on its own
Human access
Support from a real person is guaranteed, not just available in theory.
- A guaranteed path to a real person for support, complaints, or decisions that materially affect someone
- Published response-time commitments for human escalation
Accountability & governance
Someone is answerable for how AI is used, and decisions can be challenged.
- Named internal ownership for AI-related decisions and outcomes
- A process for challenging or appealing AI-influenced decisions
- Regular review of AI systems for fairness and error rates
How verification works
Businesses complete a structured assessment across these three areas, supported by evidence. Verification is reviewed periodically rather than granted once and forgotten.
We're building this standard with input from the businesses, customers, and investors who'll rely on it. You can run an assessment of a website by clicking here. This will give you a feel for the concept. Register your interest to help shape it before launch.
No cost. No obligation. We will only contact you about PeopleFirstVerified updates